With a potential $100 billion on the table, it is perhaps not surprising that Facebook’s business model is coming under increased scrutiny these days. A recent Financial Times article reports growing tensions between advertisers and
and “Your Stories” on FaceBook – a collection of fan posts showing how people from around the world have helped make Coke into what it is today. A boutique agency that make engaging and fun things happen to help brands thrive in a world curated by…
Morin, whose background includes time as the former head of the Facebook Platform and several years at Apple, will bring his knowledge of social to the ticketing company, says Eventbrite. Eventbrite has long been a believer in the impact of the…
What if Facebook Looked Like Your Email SPAM Folder? I've said it before, and I'll say it again. It doesn't matter how great your email marketing is if nobody can see it. And getting hundreds of thousands of eyes on your amazing email marketing…
But none of these sites could even sniff the popularity that Facebook has right now. I was chatting about this with Jill McFarland on Facebook this morning. But the ads became more intrusive and the entire experience…
Contrast that to the biggest iOS acquisition to date, which is Instagram, or Zynga, the most successful Facebook platform company to date. Is the Twitter platform about to get a second wind of dedicated apps?
Social networks like Twitter and Facebook allow them to easily share their opinions. Plain and simple. For years it’s been “business as usual” and then suddenly everyone is bouncing around words like “social”, “engage”, “community” and all kinds of…
Since then, it has added numerous new features, including Facebook and Twitter integration (Gogobot says 92% of its users now use their real identities to sign up for the service), as well as gamifcation elements like badges and leaderboards.
The other significant consolidation trend that Nielsen has picked up on is around what apps are actually getting the most traffic: even as app stores have grown, and our own collections of them have grown, we continue to fixate most on the exact…
Especially ones directing me to a Facebook or product page. If there's one thing that makes our toes tingle (other than inbound marketing, of course), it's seeing examples of marketing done right. Great marketing makes us excited to be working in a…
Are you looking for easy ways to engage new Facebook fans using Timeline? The cool thing about pulling in my blog post is that all of the share buttons work—meaning I can get even more exposure via clicks inside Facebook.
For example, should brands respond to all tweets and Facebook posts, and how much resource should be committed to it? More than a third of UK consumers (36%) have engaged with brands through social media, according to a survey from Fishburn Hedges.
To illustrate the potential for Facebook to lose sight of the importance of the individual (and his or her privacy) amidst the pressure to maintain its ridiculously high valuation/metrics, Abine has created a quiz called the “Val-You Calculator…
Procter for its Pepto-Bismol brand in 12 months by listening to people complain about indigestion after weekend culinary and libation binges on Facebook. Are practices in marketing measurement and ROI changing?
Facebook apparently hasn't experienced any problems convincing investors to put their money into its IPO, but while the social network focuses its attention on Wall Street, it might do well to pay more attention to a nearby street: Madison Avenue.
With the new mobile platform, Facebook is now able to single-handedly drive apps to the top of the free charts on iOS — something it didn’t do a year ago. As a general manager at Zynga, which is the most data-driven company on the
While it initially focused on SMS, it later broadened its scope to let users share any sort of conversation, including GChat, in-person chat, email and more, and launched both iPhone and Android apps, a bookmarklet, in-depth Twitter integration…
Facebook may be the subject of all of the headlines with its public debut looming this Friday, but another major player in the social networking space is reminding the world that it's still growing too.
Editor’s note: Hussein Fazal is CEO of AdParlor, an ad management and technology company for Facebook campaigns. AdParlor manages over 1 billion daily ad impressions on Facebook for clients such as Ubisoft, SEGA,…
In what may be the most anticipated IPO ever, Facebook, will go public this Friday. When Facebook goes public on Friday, it will be selling 50.6m shares more than it originally planned to, and at $34 to $38 per share,…