econsultancy.com 
I sat down with COO Chris Bale at the E-commerce Futures Conference to find out what digital marketing tactics Boohoo uses to promote the brand and set itself apart from the competition. Which digital marketing channels…
techcrunch.com 
It would then be up to Apple’s all-star marketing team to convince the world it’s a 4-inch screen rather than 3.99. With the usual nonsense, the WSJ cited people familiar with the matter and stated these screens measure at least 4-inches diagonally.
www.reelseo.com 
Coca Cola’s recent UK-focused marketing strategy is very prescient: their latest marketing plan – the ‘Content 2020 project’ – is a push to not just create interesting content, but to grasp the joint video and social nettle.
www.socialmediaexplorer.com 
If you joined DJ Waldow and me today for our 22-minute webinar on five secrets to email marketing, you learned that one of the secrets was that he and I have written a book. I’m proud to tell all of you that The Rebel’s Guide To Email
techcrunch.com 
According to Tamara Mendelsohn, VP of Marketing at Eventbrite, however, they’re “working on something now” on that front, and we should see the results of that soon. Path co-founder and CEO Dave Morin is joining the board of the event ticketing…
blog.hubspot.com 
It doesn't matter how great your email marketing is if nobody can see it. And getting hundreds of thousands of eyes on your amazing email marketing campaigns begins with email deliverability. Be sure to bookmark your…
econsultancy.com 
The digital world is complicated and website tags sit at the heart of online businesses and marketing. In fact, effectively managing website tags, or tracking pixels, is fundamental to digital marketing.
marketinginteractions.typepad.com In addition to learning that lead generation is the top marketing priority for tech marketers, IDC's 2012 Tech Marketing Barometer Study asked them about their perceived effectiveness at lead nurturing.
blog.hubspot.com 
If there's one thing that makes our toes tingle (other than inbound marketing, of course), it's seeing examples of marketing done right. Great marketing makes us excited to be working…
www.socialmediaexplorer.com 
An average of 60% of B2B respondents to a recent content marketing survey say they intend to increase their content marketing budgets over the next 12 months. Social media has changed the direction of
econsultancy.com 
Digital has changed the landscape as consumers are now exposed to marketing messages from a number of different touch points, and they expect a consistent experience. More than a third of Homebase customers research online before going to a bricks…
www.toprankblog.com 
At TopRank Online Marketing, we are fortunate to provide consulting to quite a few innovative B2B companies that serve other marketers. IBM is doing it for large enterprise marketing. In late 2011 Vocus welcomed Jason…
econsultancy.com 
For example, here’s one of my saved searches for the exact match phrase "love this" and ‘marketing’. Our own blog and the reports we produce are crammed with the kind of insight and tips that should appeal to anybody interested in digital
econsultancy.com 
Content marketing requires many things to be successful; luckily a Zoo isn’t one of them. This isn’t a typical content marketing story and it’s true to say Benjamin had a huge advantage having been a professional writer,…
www.freelancecopywritersblog.com 
What follows is a post outlining 7 ways article marketing can improve your profits: Writing articles and marketing with articles is one of the best and fastest ways to market your business. We all understand the…
techcrunch.com 
Sign of a maturing marketing flattening out, a lack of compelling devices, or a contraction in the economy? Gartner today released figures that note that worldwide sales of mobile phones were actually down by two percent this quarter, to reach a…
www.conversationagent.com These are some of the topics for investigation in a recent study conducted by Columbia Business School’s Center on Global Brand Leadership and the New York American Marketing Association (NYAMA). Are practices in
econsultancy.com 
In fact, it's so unimpressed that the Wall Street Journal's sources say that the once-troubled automaker "plans to stop advertising on Facebook after the company's marketing executives determined their paid ads had little impact on consumers".
www.marketingexperiments.com For email marketing, the subject line is extremely important since it’s the beginning of a conversation. Shelly Lucas, senior marketing manager, Dun Schauer, founder and head multiplier, Multiplied
www.businessesgrow.com 
In this day of digital marketing, social media, and mobile, a simple sales funnel analysis may seem passé. Are you a small business owner or manager looking to improve your marketing and sales? But I guarantee that if…