To be honest, we concentrate on the content being right first and then we build the SEO strategy around it. There are obviously other parts to the SEO strategy, such as link building, etc. How much is the content about…
Does the Knowledge Graph Change How Marketers Do SEO? Do you think it will change the way marketers approach SEO? It's gradually rolling out in the U.S.as we speak, but you might not see it for yourself quite yet.
You should also think about how your content helps your SEO. That said, you can definitely learn a thing or two from “We bought a Zoo” author Benjamin Mee. I won’t bore you with all the details of who Benjamin is, but if you’re interested you…
With Google’s Pandas, Penguins and other pandemonium-producing updates yet to come, we’re all Bart Simpson being forced to write on the SEO chalkboard, “I will not outsource link building to third-world countries that spam blogs.
SEO Hiring online freelancers for marketing roles and projects is a trend that has experienced significant growth over the last year. We’ve seen a 106% increase in digital marketing jobs posted on Elance for the 12 months leading up to March 2012.
Link spam has always been a bad long-term SEO strategy. If I say ‘Google Penguin’ to an SEO pro, they shudder. In the SEO world, Google’s Penguin update is the nastiest, scariest…
Long-tail search is a critical component of any well-rounded SEO and content strategy, and it provides tremendous opportunity for marketers that are looking to be more solution-oriented with their content.
SEO copywriting techniques help get 'team pages' contributing to website traffic by focussing the writing on something other than the CVs of the people.
With many people thinking that social media will become an increasingly important SEO weapon, we examine its likely importance in the long term. When you speak with SEO experts, the hot topic is how social media signals…
Content curation for SEO: http://ow.ly/aJl1L lots good #practicalmktr insights! RT @BrennerMichael: How Google Creates a New Era for SEO goo.gl/zYUrf via @1stwebdesigner #practicalmktr Ready for the weekend?
Online Marketing News: Take Action on Social Data, LinkedIn Gets the Scoop, Google Reigns Supreme, Google & Big Data for SEO | http://www.toprankblog.com This recent infographic by awareness takes a dive into social analytics.
Is SEO a science, Yes, says Mike Baxter, Lead Consultant on Econsultancy's Digital Certificate in search engine optimisation They need to get up to speed with SEO knowledge, how search engines work, what factors…
SEO is also concerned with quality content, page load times, and other tasks that affect the user experience (UX). Myth 2: SEO is just getting links any way you can The first thing I noticed was that
So if you're at all concerned with SEO (what inbound marketer isn't? But many B2B marketers, while noting the importance of social media, have still struggled to find their footing in the social media marketing game.
How much do you think about high efficacy search terms and SEO and rankings before you create posts? So SEO works well when you are specifically answering specific questions the way that your specific consumers ask those things.
May 23rd, 4:45 pm PacificSolo Presentation: Sales Cycle Optimization With Content, SEO How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing Essential KPIs and business outcomes…
If you have multiple pages with the same name (your company name, for example), it will dilute the SEO of your page and may confuse internet browsers. Then audit those pages with the following six steps to make sure you have all your
I’ve written other posts about hiring SEO firms: How to hire good ones. Questionnaire for an SEO agency Don’t hire an SEO who can’t analyze a log file. Which has nothing to do with…
Negative SEO is not a new concept but it is one that has recently become more mainstream. These are underhanded tactics where companies do SEO activity for their competitors so it appears that they are breaching Google's…
First, other efforts such as marketing and back-linking and traditional search engine optimization (SEO) should not be left by the wayside. Unless a person is deep in search engine optimization work the concept of social signals and their use is…