Earlier this week, I wrote this post (McDonald’s mommy bloggers) about how some marketers seem to have realized that investing in people brings better returns (rather than investing in trying to drive traffic in socialmedia).
Simple social sharing Once you record your segment Viddy directs you to choose your customization and sharing options and from there takes you to screen to choose which socialmedia…
The synthesis of a video ad campaign and socialmedia awareness is clear here. Rubber was asked to create a video that would be the start of a much wider cross media campaign. Coke has…
Other cited uses including surfing the web, communication, view photos and socialmedia. Not a big surprise that TV is still the number one platform. What may be surprising are the platforms that aren’t really…
With the advent of socialmedia, the advancements in email marketing software and more, the book world was ripe for a book that included a fresh look at email marketing and what companies can do to use it successfully.
Mystery Links: Joy's hashtag really captures it all with this indication of subpar marketing -- if you're sharing links in socialmedia without any context, your engagement will plummet. But when you're implementing a…
Supermarkets used to be all about driving customers to the store, then they could ignore us and take our money.We probably still do a bit of shouting at our customers, but we now also have conversations with them using social
It’s largely accurate, due to the rise of socialmedia, but I think we are mainly ‘curators’, as opposed to ‘publishers’. Because the rest-of-the-world is at least 70% more interesting than your brand; and, promoting…
More than a third of UK consumers (36%) have engaged with brands through socialmedia, according to a survey from Fishburn Hedges. The increased interaction appears to be driven by the widespread belief among respondents…
Share your content on your website, emails, socialmedia, at events and anything else you can think of. Since then it has become a film and the Zoo has enjoyed a significant amount of interest from the world’s
When reviewing socialmedia use, the authors list many of the known and popular tactical approaches: email marketing, digital content, social network outposts, and mobile ads. Examples…
While GM will continue to invest in Facebook even though it won't be paying the social network directly, it's likely that brands will eventually start to review their 'free' social
In this day of digital marketing, socialmedia, and mobile, a simple sales funnel analysis may seem passé. Other likely candidates: any consultant you are working with on marketing/sales, a key sales person or the…
In addition, marketers should make it as easy for their audience to share their content themselves by adding socialmedia sharing links and buttons to every piece of content they publish, whether it's a blog article, a…
Amy Schmittauer is the Founder socialmedia frenzy” working in social relations consulting, blogging, and, of course, vlogging about life on her YouTube channel. And when it comes to…
Amy Schmittauer is the Founder socialmedia frenzy” working in social relations consulting, blogging, and, of course, vlogging about life on her YouTube channel. And when it comes to…