www.reelseo.com 
Coca Cola’s recent UK-focused marketing strategy is very prescient: their latest marketing plan – the ‘Content 2020 project’ – is a push to not just create interesting content, but to grasp the joint video and social nettle.
econsultancy.com 
More than a third of UK consumers (36%) have engaged with brands through social media, according to a survey from Fishburn Hedges. This has doubled from 19% since August 2011 and equates to around 18m people.
econsultancy.com 
Everyone is talking about the run-up to May 26, when the ePrivacy Directive will begin being enforced by the Information Commissioner in the UK. In this article, I'll review the facts behind the 'cookie law' and lift the lid on what consent really…
econsultancy.com 
More than 1m businesses have signed up to use the device in the US, but it still isn't available in the UK. However, as of this morning UK retailers can apply to join the beta phase for iZettle, a mobile card reader…
techcrunch.com 
Sweden’s iZettle, which often gets compared to Square, is now doing just that: today it is launching its iOS, dongle-based mobile payment service to the UK, four months after its pan-nordic live launch, and as it is preparing to launch an Android…
econsultancy.com 
As reported by The Guardian, 10m of those users are in the UK. That's good enough to make the UK Twitter's fourth largest audience behind the US, Brazil and Japan, and explains why the company has a 30 person strong…
econsultancy.com 
And the infrastructure for consumer adoption appears to be in place with more than 140,000 contactless terminals around the UK. NFC smartphone payments are slowly making their way into the mainstream, but there is still a long way to go before we…
econsultancy.com 
Today more than 20% of US workforce are consultants, contractors and freelancers and this figure is similar in the UK. Achoo is a social network which allows its users to brag about their achievements and build up a profile which will help attract…
econsultancy.com 
UK marketers are using digital marketing freelancers more than other countries. In March 2011, the UK became the second biggest hirer of digital marketing talent, up from fourth in March 2011, just behind the US.
www.nevillehobson.com 
In the Wikipedia and Public Relations presentation to Wikimedia UK that Philip Sheldrake and I did last weekend when we participated in the Wikimedia UK annual conference in London, a significant aspect was sharing some…
www.nevillehobson.com 
Neville recounts the talk he and Philip Sheldrake gave at the Wikimedia UK Annual General Meeting over the weekend. News That Fits: brand humanization is not a social media fad; Ragan Communications promo; the rise of social influence marketing…
econsultancy.com 
More than a third of UK businesses (36%) now use Facebook to attract new customers, according to data from Basekit. This makes it more popular as an advertising tool than local business directories such as Yellow Pages and Thomson, which are used…
www.conversationagent.com It enables us to be active, make choices, build connections, express ourselves and exercise a new level of control over our media experiences.But how active is the UK online population really? Do you know the pay scale for your industry?
econsultancy.com 
According to stats from Searchmetrics, FT.com had by far the most followers of 13 US and UK newspapers on Google+, with 637,724 having the newspaper’s brand page in their Google+ ‘Circles’. The EU cookie law of UK…
techcrunch.com 
The company says that initial countries that will get the app are France, Germany, Italy, Russia, Spain and the UK, with others following later this year. Indeed, as Nokia points out in a blog post on Reading, “While eBooks are becoming a common…
econsultancy.com 
This Digital Certificate in SEO is ground breaking by being the first reputable qualification on the subject in the UK. Econsultancy recently launched the UK's first university accredited Digital Certificates, which…
econsultancy.com 
It would be interesting to see Nestle to run a similar campaign with Rolos in the UK, as we have already seen them use Blippar with a number of their products. We’ve reported on several major brands using AR for marketing campaigns, including…
econsultancy.com 
Pop back later to see what our UK and US offices have being checking out as well. Finally, it’s the end of the week. But what have we been reading and sharing around the office? Here’s a quick round up of the content that grabbed our attention.
econsultancy.com 
The Role of Tablets in the Consumer Sales Journey’ report also shows that tablets are no longer niche – 3.9m people in the UK own one, equating to around 13% of households. People in the UK dual-screen more than any…
www.nevillehobson.com 
In the campaign – Ford says it’s the largest social media influence marketing project ever to be undertaken in Europe – the company will be identifying and reaching out to 1,000 influential social media users in six European markets (France, Spain…