Coca-Cola unleashes the 'super fan' for Euro 2012 activity - Brand Republic News
Coca-Cola is asking consumers to "unleash their inner super fan and celebrate football happiness", in an integrated campaign supporting its sponsorship of Euro 2012. - Brand Republic
www.brandrepublic.com

IKEA Is Testing Pinterest to Promote Its New ‘True Blue’ Collection in the UK – POPSOP.COM....
IKEA Is Testing Pinterest to Promote Its New ‘True Blue’ Collection in the UK http://popsop.com/55629 (via @vikkichowney)
popsop.com

Superb piece of point of sale marketing from Hellamans creates value
Hellmans have always been thought of as a mayo brand that is used on sandwiches but this smart campaign helps shed that image [Video]
www.simplyzesty.com

Look launches 'Look What I'm Wearing'
Look, IPC Media's weekly fashion title, is launching a multiplatform street style franchise driven by user generated content.
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Yahoo Introduces Data-Driven Genome Targeting Network | ClickZ
System will incorporate Yahoo, AOL, and MSN network inventory with several data sets.
www.clickz.com